Nick Baldwin
Host, Financial Advisor
Nick Baldwin is a Financial Advisor dedicated to helping individuals, families, and business owners make confident financial decisions through comprehensive, relationship-driven planning. He believes that great financial advice starts with understanding each client’s values, goals, and vision for the future, then building a personalized strategy to help them pursue lasting financial independence.
Since beginning his career in 2017, Nick has worked with hundreds of families across every stage of life, from young professionals and business owners to retirees navigating complex retirement and estate planning decisions. His areas of focus include retirement income planning, investment management, tax-efficient distribution strategies, wealth preservation, business retirement plans, and multigenerational financial planning.
Nick earned his Bachelor of Business Administration in Finance from Northwood University, where he also played collegiate football. His competitive background instilled the discipline, preparation, and teamwork that continue to shape the way he serves clients today. He holds his Series 65 registration along with Life, Accident, and Health Insurance licenses.
Clients appreciate Nick’s ability to explain complex financial concepts in a straightforward, practical way. Rather than focusing solely on investments, he works to create a complete financial roadmap that helps clients make informed decisions with clarity and confidence.
Outside the office, Nick’s greatest joy is spending time with his wife, Hayley, and their three children: Graylin, Isla, and Sutton. Whether coaching youth sports, golfing with Graylin, exploring northern Michigan with his family, or simply making memories together, family remains the center of his life. His Christian faith is the foundation of everything he does, and he and his family are actively involved at City Church, where they enjoy serving alongside others in their community. Nick also enjoys hunting, fitness, and investing in the next generation. In addition to serving clients, he is the host of a financial radio show and podcast, where he shares practical financial education designed to help people make wise, informed decisions with their money.
